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United Way Nine for 90 Campaign Kicks Off Today at The Family Place Safe Campus

by Emily Roberts | May 06, 2014

"Nine for 90” community service projects kick-off with a focus on domestic violence prevention

(DALLAS) – The first of the “Nine for 90”service projects celebrating United Way of Metropolitan Dallas’ 90th anniversary kicked off today with a volunteer-driven event at the Family Place Safe Campus in Dallas.

Dallas Cowboys legend Darren Woodson joined 60 volunteers from Texas Instruments (TI) and Alliance Data to roll up their sleeves and complete facility upgrades -- including painting, replacing shutters and transforming a backyard playground – that will allow the campus to continue to provide a welcoming and dignified environment for the families served.

The “Nine for 90” series, presented by TI, includes nine monthly community service projects and brings together legendary Dallas Cowboys players with volunteers from TI and other corporate sponsors.  The projects with United Way’s partner agencies focus on United Way’s impact areas of education, income and health – the building blocks for strong families and thriving communities.

“It’s an important issue,” said Woodson. “Mother’s Day weekend is approaching, and we naturally reflect on our childhoods – and for those of us fortunate enough to be raised in a peaceful, stable environment, we know how important that is. Organizations like the Family Place, do such important work. They protect, they shelter and they help rebuild lives. I’m grateful and inspired to have been out here today.”

Woodson and the volunteers were joined at the event by: Susan Hoff, Chief Strategy and Operations Officer for United Way of Metropolitan Dallas; Jennifer Staubach Gates, District 13 Dallas City Councilwomen and Chairman of the Mayor’s Domestic Violence Task Force; Andy Smith, Executive Director of the Texas Instruments Foundation; and Dana Beckman, Senior Manager of Corporate Affairs for Alliance Data.

Through January, each of the “Nine for 90” projects will each be championed by one of the nine Dallas Cowboys legends who have participated in the United Way-NFL partnership over the years. This year also marks the 40th anniversary of United Way Worldwide’s historic partnership with the National Football League, promoting service and active lifestyles through public service announcements. The nine Dallas Cowboys who have appeared in United Way public service announcements over the years and who are championing the “Nine for 90” community service projects include Roger Staubach (1974, 1993), Ed “Too Tall” Jones (1976), Charlie Waters (1976), Tony Dorsett (1981), Randy White (1982), Emmitt Smith (1991), Troy Aikman (1992, 1998), Darren Woodson (1986) and Jason Witten (2007).

The next two “Nine for 90” projects:
• In June, another Cowboys legend will champion the cause of combating hunger and homelessness.  Volunteer projects will be held in conjunction with United Way service providers City Square and Jewish Family Services, and the United Way led Dallas Summer Meals Sponsor Council.
• In July, fighting childhood obesity through health and wellness will be the focus of Pro Football Hall of Famer Troy Aikman, who is also a United Way of Metropolitan Dallas board member and spokesperson for United Way’s Healthy Zone Schools program.  Volunteer projects will be held at AT&T Stadium in conjunction with the GENYOuth Summit & United Way Healthy Zone Schools Expo.

Troy Aikman and Charlotte Jones Anderson serve as Co-Chairs of the 90th Anniversary Celebration. Honorary Chairs include Ruth Altshuler, Ebby Halliday Acers, Lyda Hill, Sally and Forrest Hoglund, Caroline Rose Hunt, Margot and Ross Perot, and Marianne and Roger Staubach.  The “Live United. Forever.” Gala is chaired by Randall Stephenson, chairman and CEO, AT&T; Tom Falk, chairman and CEO, Kimberly-Clark Corporation; and Rich Templeton, chairman, president and CEO of Texas Instruments.

United Way of Metropolitan Dallas will culminate its year-long anniversary celebration with the “Live United. Forever.” Gala presented by Kimberly-Clark Corporation, at AT&T Stadium on February 7, 2015.

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About United Way of Metropolitan Dallas

United Way of Metropolitan Dallas brings people together to improve lives and create lasting change here in North Texas by focusing on education, income, and health -- the building blocks for strong families and thriving communities. We galvanize and connect all sectors of society – individuals, businesses, non-profits, and government – to create long-term change through investing in solutions that produce healthy, well-educated and financially stable individuals and families. We raise, invest and leverage over $50M annually in community-focused solutions serving Dallas, Collin, Rockwall and southern Denton counties. We do more than help one person beat the odds – we are changing the odds for entire communities. Together, we LIVE UNITED. To learn more, please visit UnitedWayDallas.org.

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