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Retail Store Liaisons (RSLs) serve as the connection between Partners Card participants and The Family Place team. If you’ve volunteered as an RSL in the past, this year will look a little different. In order to process payment in a secure, streamlined way, all 2024 retail and restaurant participants will be asked to sell cards digitally, with purchasers using a unique code for their location, and getting a digital card in return.

How it works:

  • An RSL is assigned a geographic area and a list of past and current Partners Card participants (around 15). We encourage RSLs to recruit other businesses in their area to participate in Partners Card.
  • RSLs are responsible for reminding retailers to sign up before the print deadline to ensure they are included in all Partners Card materials. The Family Place team will also send out reminder emails to and we ask RSLs to call or visit in person.
  • Attend a webinar to learn more information about your RSL duties.
  • Volunteer at supplies pick up location in your geographic area in early October. This allows retailers to select and pick up only the supplies they need. If your area is represented on our Retail Advisory Board, you’ll be connected with that member for additional support.
  • Serve as the first line of contact for locations who need additional materials during Partners Card shopping days. Each RSL will have a box of materials to keep on hand, and some Retail Advisory Board member locations may stock supplies you may access as well. Check in with stores in mid-October to ensure they have all their Partners Card materials and are ready to go!
RSLs are a vital part of Partners Card, we couldn't do it without them!


For information on becoming an RSL, please contact partnerscard@familyplace.org