Watch this powerful Super Bowl Sunday ad - It's up to us to listen!

by Emily Roberts | Jan 30, 2015

NFL's domestic violence Super Bowl spot: 'It's up to us to listen'

January 27, 2015
by Chris Isidore
CNN Money

The National Football League is running an ad during the Super Bowl addressing the issue that's been dogging it all year: Domestic Violence.

The somber spot, produced by the domestic violence advocacy group, is a stark contrast to the Super Bowl's traditionally humorous ads.

It shows a home that's obviously been the scene of a struggle, with broken pictures and a hole punched in the wall.

The soundtrack is a woman calling 911 but pretending to order a pizza in order not to anger her attacker. At first the male 911 operator tries to get her off the phone. Then he realizes she needs help but can't speak because her attacker is in the room. He tells her police are about a minute away and asks her to stay on the line but she hangs up.

"When it's hard to talk, it's up to us to listen," say words that appear at the bottom of the screen.

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